Thanks to customer woes about privacy and security, online merchants have often had a tough time closing sales at checkout. But with inQ's new cartQ technology, e-commerce sites now have the ability to solve that problem by populating their online checkout aisles with live chat agents-all to "help deter shopping cart abandonment." InQ CEO Bernard Louvat tells us that the concept is based on old-school principles. "When I designed that product, I went back to my retail days. When the consumer was done [shopping], I would always walk [them] to the cash register. In online, you might have second thoughts, [because of] shipping charges, how secure the site is, and revealing personal information. 50-60% of consumers who enter the checkout process bail before they buy. So the idea was having a live cashier on the site at checkout to help the consumers to go through the process." With holiday season creeping up on us, cartQ might be a crucial addition to any merchant's wishlist. Besides, it's hard getting customer service as good as that in most brick n' mortar stores nowadays.

Article by Kiran Aditham
New Media Report