inQ, an online marketing company utilizing live chat to put salespeople on the Web, has announced the addition of leadQ to their live chat marketing solutions for businesses. leadQ is a lead generation solution that can be used to qualify site visitors and capture personal information for immediate or future contact. leadQ is typically deployed on b-to-b or high ticket consumer product Web sites (such as automotive, financial services, real estate) in verticals where products are primarily sold by phone, or face-to-face by a broker or sales representative. The leadQ Live Agent engages online visitors in a live chat dialog, qualifies their purchase intent and the revenue potential they represent, and arranges a phone appointment with a sales representative. A "click2chat" box is built into the page, or a live chat is automatically initiated based on onsite behavior such as the amount of time a customer spends on the Web site, on a particular product page, or the number of visits to the site. When a chat is launched, the live agent will introduce himself or herself as a customer service agent from the site and may ask a few questions to better understand the customer and his needs. The agent will then explain the value of talking directly to a sales representative and will collect a name, phone number and a call-back time through the chat dialog. The lead is immediately transferred to the client's sales team and a hot transfer from the chat to a sales representative on the phone can be arranged. leadQ can also be implemented as a customer begins the "contact us" form-fill process, a standard procedure for many online businesses that are selling their products or services through a direct sales model. Here leadQ can increase the accuracy of the data collected as well as the form completion rate.

Article by Staff Reporter
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